Marketing analytics for every channel, in one view.
Paid search, social, SEO, email and GA4 revenue in ready-made dashboards, with a scored audit of your advertising every month and Ask Arnie explaining what changed.
Marketing package £250 a month, 5 users included. Free until 31 December 2026, then 50% off for life when you join by 31 December.
Every channel and its revenue, side by side.
Each platform reports its own figures in its own way. Armadello puts them next to GA4 revenue, so you can see which channels really work and where budget is wasted.
The usual way
The Armadello way
Marketing reporting, ready from day one.
Connect your ad accounts and GA4, and the dashboards fill in with your own data, refreshed overnight.
Every paid channel, next to the revenue it bringsLive
Google Ads, Microsoft Ads, Meta, LinkedIn and Amazon Advertising each get a ready-made dashboard, set against the revenue GA4 reports for each channel, so you can compare channels on the same terms.
- Spend, clicks, conversions and return on ad spend by campaign
- GA4 revenue by channel beside each platform's own figures
- TikTok and Reddit coming soon
Analytics that explain the journeyLive
The Analytics menu goes beyond sessions and users. It shows where visitors drop out, which channels GA4 credits with each conversion, and whether your campaign tagging is working.
- Conversion funnel from visit to purchase or enquiry
- Attribution as GA4 reports it
- UTM analysis: campaign tags checked and reported
Search, including AI searchLive
Organic search from Google Search Console sits beside Ahrefs and SEOmonitor data, with reporting on how you appear in AI search.
- Search Console clicks, queries and pages
- Ahrefs and SEOmonitor connected; Semrush and Moz coming soon
- AI search visibility in the SEO and GEO report
A scored audit of your advertising every monthLive
Armadello audits your advertising automatically each month. Every check is graded on how it is performing and how much it matters, so a critical check done badly lowers the score most.
- One overall score out of 100
- Good from 80, Needs Work from 50, Critical below 50
- A list of actions in priority order
- A one-to-one review with a person for £100, if you want one
Build your own viewsLive
Use the chart builder to blend measures from different sources, save your own charts and keep a running commentary across every channel.
- Chart builder on your live data
- Saved custom charts and reports
- Commentary across every channel
Ask Arnie
What changed in your marketing, why, and what to do, with a £ value on each recommendation.
Alerts, daily or weekly
Hear about changes in spend, traffic and conversions as often as you choose.
Set up with you
We connect your ad accounts and GA4 with you on a live call.
The Marketing menu, as it appears in the app.
Each report fills in from the accounts you connect.
Analytics (GA4)Live
- Overview by channelThe whole account: SEO, Google Ads, social
- Conversion funnelWhere visitors drop out
- AttributionCredit by channel, as GA4 reports it
- UTM analysisCampaign tags checked
MarketingLive
- SEO and GEOOrganic search, including AI search
- Google AdsAccount performance
- Microsoft AdsBing performance
- Paid social: MetaFacebook and Instagram ads
- LinkedInB2B advertising performance
- AmazonAmazon Advertising performance
- Email and CRMEmail and CRM channel performance
Coming soonIn development
- KPIs and targetsGoals against actuals
- TikTokPaid social
- RedditPaid social
- Klaviyo and MailchimpEmail
Looking at other analytics tools?
For each one we set out what it covers, how it is priced and how it differs from Armadello.
For the people who run the marketing.
“Which channels really work, and where is budget wasted?”
Want your store or CRM in the same view? The Ecommerce and Lead generation packages add them, at £500 a month.
See your own marketing data in Armadello.
Book a live demo and we will walk you through the platform, then connect your accounts with you on a live call.