Ask Arnie: AI insights from your own data.
Arnie sets out what happened, why, what is likely to happen next and what to do about it, with a £ value on each recommendation. You decide what happens next.
Included in every package, under fair use. Lite has Arnie's insights; agents that act start with the Marketing package.

Most owners do not have time to read every report.
They miss the drop in a best-selling product, the wasted spend, the price a competitor cut. Arnie reads the reports for you and tells you what needs attention.
The usual way
The Armadello way
From what happened to what to do.
Four steps, on your own data.
What happened, and whyLive
Arnie reads your marketing, ecommerce, CRM and finance data and sets out what changed in plain English, with the reasons behind it: a channel that dropped, a product that stopped selling, a campaign that started costing more.
- Changes spotted across every connected source
- The likely reasons, with the figures behind them
- Written in plain English, not chart labels

What is likely to happen nextLive
Arnie looks ahead from the trends in your data, so you can act before a problem shows up in the monthly figures.
- Trends projected forward
- Seasonal patterns taken into account
- Forecasts set against your targets
What to do, with a £ value on each recommendationLive
Each recommendation comes with a £ value, so the team knows which to do first. You decide what happens next.
- Recommendations in priority order
- A £ value on each one
- A button to send the work to your agency or our specialists

Alerts and a running commentaryLive
Arnie does not wait to be asked. Alerts tell you about changes daily or weekly, and the commentary keeps a running record across every channel.
- Alerts daily or weekly, as you choose
- A commentary across every channel
- Questions answered from your own data
Arnie recommends. A person decides.
Every change is approved by a person first. These are the ways a recommendation becomes work done.
Request-work buttonLive
Send a recommendation to your agency or our specialists.
Your own AILive
Use your Armadello data in Claude or ChatGPT through the Armadello MCP server.
Our own agentsIn development
Carry out an approved recommendation, with a person approving each change.
For people who want the answer, not the chart.
“What changed this week, and what needs my attention?”
Ask Arnie about your own data.
Book a live demo and we will connect your data with you on a live call.