Ask Arnie · the AI analyst

Ask Arnie: AI insights from your own data.

Arnie sets out what happened, why, what is likely to happen next and what to do about it, with a £ value on each recommendation. You decide what happens next.

Included in every package, under fair use. Lite has Arnie's insights; agents that act start with the Marketing package.

Arnie Deep Dive in Armadello
Why Arnie

Most owners do not have time to read every report.

They miss the drop in a best-selling product, the wasted spend, the price a competitor cut. Arnie reads the reports for you and tells you what needs attention.

The usual way

Dashboards to decode
Charts with no explanation.
Chat tools that wait to be asked
They answer only the question you think of.
Advice with no value on it
Hard to know what to do first.

The Armadello way

Arnie reads all your data
Marketing, ecommerce, CRM and finance.
Recommendations, not just answers
In priority order, each with a £ value.
Alerts, daily or weekly
As often as you choose.
What Arnie does

From what happened to what to do.

Four steps, on your own data.

What happened, and whyLive

Arnie reads your marketing, ecommerce, CRM and finance data and sets out what changed in plain English, with the reasons behind it: a channel that dropped, a product that stopped selling, a campaign that started costing more.

  • Changes spotted across every connected source
  • The likely reasons, with the figures behind them
  • Written in plain English, not chart labels
Arnie Deep Dive: what happened, why, what will happen and what to do

What is likely to happen nextLive

Arnie looks ahead from the trends in your data, so you can act before a problem shows up in the monthly figures.

  • Trends projected forward
  • Seasonal patterns taken into account
  • Forecasts set against your targets

What to do, with a £ value on each recommendationLive

Each recommendation comes with a £ value, so the team knows which to do first. You decide what happens next.

  • Recommendations in priority order
  • A £ value on each one
  • A button to send the work to your agency or our specialists
Arnie's recommendations with the button to get them carried out

Alerts and a running commentaryLive

Arnie does not wait to be asked. Alerts tell you about changes daily or weekly, and the commentary keeps a running record across every channel.

  • Alerts daily or weekly, as you choose
  • A commentary across every channel
  • Questions answered from your own data
Insight and action

Arnie recommends. A person decides.

Every change is approved by a person first. These are the ways a recommendation becomes work done.

Request-work buttonLive

Send a recommendation to your agency or our specialists.

Your own AILive

Use your Armadello data in Claude or ChatGPT through the Armadello MCP server.

Our own agentsIn development

Carry out an approved recommendation, with a person approving each change.

Who it is for

For people who want the answer, not the chart.

Business ownerEcommerce ManagerMarketing ManagerSales ManagerFinance Manager
The question it answers

“What changed this week, and what needs my attention?”

Early access · join by 31 December 2026

Ask Arnie about your own data.

Book a live demo and we will connect your data with you on a live call.