Lead generation analytics: from first click to signed customer.
Your CRM joined to your marketing, so you can see which campaigns bring leads that become customers, not just enquiries.
Lead generation package £500 a month, CRM connections included. Free until 31 December 2026, then 50% off for life when you join by 31 December.
Leads and sales by channel, in one view.
Marketing reports count enquiries. The CRM counts sales. Armadello joins them, channel by channel, so marketing and sales look at the same figures.
The usual way
The Armadello way
From lead to sale.
Everything in the Marketing package, plus your CRM and the reports that join leads to sales.
Your CRM joined to your marketingLive
HubSpot and GoHighLevel connect to Armadello, so deals and pipeline sit next to the campaigns that brought each lead in. Salesforce is in development.
- HubSpot deals and pipeline
- GoHighLevel connected
- Salesforce in development
Leads to sales, channel by channelLive
See which channels bring enquiries that become customers, with the cost per lead and the cost per sale for each one, instead of judging campaigns on form fills alone.
- Leads and sales by channel and campaign
- Cost per lead and cost per sale
- Paid attribution: which paid campaigns brought each lead and sale
Every form, on any websiteLive
Enquiries from any form on your website are reported by the channel that brought the visitor. Call tracking is not connected as standard and can be added on request.
- Any form on any website
- Reported by source and campaign
- Call tracking on request
Sales held outside the CRMLive
Upload sales that are recorded somewhere else, so they are joined to the leads and campaigns that came before them.
- Upload sales from another system
- Order map: where customers are
- Customer lists alongside deals
Ask Arnie
Which campaigns bring sales, which only bring enquiries, and where to move budget, with a £ value on each recommendation.
Alerts, daily or weekly
Hear when lead volume, cost per lead or sales change.
Set up with you
We connect your CRM, ad accounts and GA4 on a live call.
Lead generation reports, as they appear in the app.
The lead generation reports sit in their own menu; its name in the app is changing to Lead generation.
Lead generation menuLive
- Sales overviewSales from your CRM, month by month
- CustomersWho your customers are
- Order mapWhere orders and customers are, on a map
- HubSpot dealsDeals and pipeline from HubSpot
- Paid attributionWhich paid campaigns brought each lead and sale
- Upload salesAdd sales held outside the CRM
MarketingLive
- Analytics (GA4)Funnel, attribution and UTM analysis
- Google Ads, Microsoft AdsPaid search
- Meta, LinkedInPaid social
- Email and CRMEmail and CRM channel performance
Coming nextIn development
- SalesforceCRM connection
- Full attribution of every leadUsing our own pixel
For the people who bring in the customers.
“Which campaigns bring leads that become customers, not just enquiries?”
Every lead attributed with our own pixel is in development for the FiMO business suite.
See your own leads and sales in Armadello.
Book a live demo and we will connect your CRM and ad accounts with you on a live call.