For sales managers

Lead generation reporting for sales managers: leads that become customers.

Your CRM joined to your marketing: forms, leads and sales by channel, with cost per lead and cost per sale, and Ask Arnie showing which campaigns to back.

Lead generation package £500 a month. Free until 31 December 2026, then 50% off for life when you join by 31 December.

Chart builder in Armadello (example data)
The question you are asked

Which campaigns bring leads that become customers?

Sales managers see the deals; marketing sees the clicks. Without the two joined up, budget follows enquiries instead of sales.

The usual way

Enquiries in the ad platforms
Counted as success.
Deals in the CRM
With no link to the campaign.
Cost per sale
Worked out by hand, if at all.

The Armadello way

HubSpot and GoHighLevel connected
Salesforce in development.
Leads to sales by channel
With cost per lead and per sale.
Ask Arnie
Which campaigns to back.
Your pipeline in Armadello

From enquiry to signed customer.

Everything in the Marketing package, plus your CRM.

Which campaigns bring customers, not just enquiriesLive

Leads and sales by channel and campaign, joined from your CRM and ad accounts, with the cost per lead and the cost per sale for each.

  • Leads to sales by channel
  • Cost per lead and cost per sale
  • Paid attribution for each lead and sale
CRM and lead generation →
CRM and ad platform measures in one chart (example data)

The pipeline beside the marketingLive

HubSpot deals and GoHighLevel sit next to the campaigns that brought each lead, so sales and marketing review the same figures. Salesforce is in development.

  • HubSpot deals and pipeline
  • GoHighLevel connected
  • Sales overview, month by month

Every enquiry countedLive

Enquiries from any form on your website are reported by the channel that brought them. Call tracking can be added on request.

  • Any form on any website
  • Reported by source and campaign
  • Upload sales recorded outside the CRM

Advice on where to put the budgetLive

Ask Arnie shows which campaigns bring sales and which only bring enquiries, with a £ value on each recommendation.

  • A £ value on each recommendation
  • Alerts when lead volume or cost changes
  • A button to send the work to your agency
Arnie's recommendations with the request-work button
Roles

Who this page is for.

Sales ManagerBusiness Development ManagerB2B Marketing ManagerCRM or Marketing Operations ManagerOwner of a service firm
The question it answers

“Which campaigns bring leads that become customers, not just enquiries?”

Early access · join by 31 December 2026

See your own leads and sales in Armadello.

Book a live demo and we will connect your CRM and ad accounts with you on a live call.