Client reporting, from clicks to profit.
Free until 31 December 2026, then £25 a client a month, fixed for life for agencies that join by 31 December.
Reporting takes days each month. It should help you advise, and earn.
Most reporting tools copy figures into a template. Clients then ask the question the report cannot answer: are we making money?
The usual way
The Armadello way
Every client’s reporting, ready from day one.
Everything you expect from a reporting tool, set up with you.
Every client on one screen
Revenue, sessions, conversions, ad spend, ROAS and cost per acquisition for every client, week by week or month by month, with any data issues flagged in their own column.
Around 100 ready-made reports
Dashboards for GA4, Google Ads, Microsoft Ads, Meta, LinkedIn, SEO, e-commerce and CRM arrive already filled with each client’s data. Google Ads alone has 12. Designed by Ann Stanley, with 25 years in digital marketing.
Your own charts, from blended data
Data is collected overnight from every source. Build custom dashboards and charts that blend data from your clients’ e-commerce store, CRM and marketing channels, with marketplaces (Amazon and Mirakl) coming next, or ask Arnie to build them for you.
Set up with you
We set up your accounts and connectors with you on a live call, so your client dashboards can be live within 24 hours.
Alerts
Alerts for changes in revenue, traffic, stock or other KPIs, for you and your client. Each client chooses how often they hear about each one.
Your team and theirs
Unlimited agency staff, and each client account includes the client’s whole team, with control over who sees what.
Where most reporting tools stop, Armadello keeps going.
Advice, profit and new work for your agency.
Advice your clients can act on
Arnie, the AI analyst, reviews every channel and sets out what happened, why it happened, what is likely to happen next and what to do. Each recommendation can include a cash value. You add your own comments and recommendations, so your expertise stays at the centre of the client relationship.
New work, requested by the client
A button in the client’s dashboard asks your agency to carry out the recommendations, and your own advice appears in their dashboard under your agency’s name.
SEO and AI search, page by page
Every page is scored for demand, visibility, ranking, traffic, engagement and conversion, with a suggested action. Scored Google Ads and SEO prospecting audits help you win new business.
Competitor prices, product by product
For e-commerce clients, each product’s price is checked against competing retailers, showing where they are above, in line with or below the market. Available as a paid add-on for each client account.
Profit and breakeven ROAS
For e-commerce clients, profit, margin, stock and breakeven ROAS for each product and channel.
E-commerce and lead generation
Shopify, WooCommerce and Magento stores alongside HubSpot and GoHighLevel pipelines, showing which lead generation channels actually produce sales, even months later.
Finance and KPIs, on request
Your agency’s own finance and KPIs, and your clients’ Xero, Sage or QuickBooks, added on request (FiMO business suite).
Reporting that earns your agency money.
Two ways to work with your clients.
You manage it
Your clients sit in your agency account. One account, one invoice, and you decide what you charge your clients.
Your client buys their own package
Resell Armadello at full price and earn 40% of the package price in the first year, then 20% for as long as the client keeps paying. Each client gets their own dashboard, with access for their whole team. The share applies to the core package price only.
White-label version, with your own branding on dashboards, reports and the audit, from January 2027.
The basics are much the same. The difference is what comes after them.
Against the reporting tools agencies use most, from each company’s own website.
| Armadello | AgencyAnalytics | Swydo | Whatagraph | Looker Studio (Google) + Supermetrics | |
|---|---|---|---|---|---|
| Price* | |||||
| 10 clients, per month | Free until 31 December 2026, then £250 (£25 a client) | about £160 | about £140 | from about £610 | Looker Studio free; Supermetrics about £165 |
| Each extra client, per month | £25 (£20 above 25 clients, £15 above 100) | about £16 | about £12 (three data sources) | Plan limits, not published | about £26 (an extra account on three connectors) |
| How it charges | Per client, from 3 clients | Per client | Per data source | Per plan | Supermetrics by number of connectors and accounts |
| Agency staff | Unlimited (fair use) | Unlimited | Unlimited | Unlimited | Supermetrics: 2 users, then about £86 each |
| The basics | |||||
| Client dashboards and reports | Yes | Yes | Yes | Yes | Yes |
| Ready-made dashboards and templates | Around 100 reports | Yes | Yes | Yes | Templates |
| Scheduled reports | Yes | Yes | Yes | Yes | · |
| Alerts | Yes, each client chooses how often | Yes | Yes | Yes | · |
| AI insights | Yes | Yes | Yes | Yes | AI credits |
| White-label | From January 2027 | Yes | Yes | Yes | · |
| Integrations | 30+, and anything with an API or MCP | 85+ | 38+ | 55+ | 170+ |
| Help to set up each client | Live set-up call | · | Onboarding | Success manager | · |
| The advanced features | |||||
| AI search | Scores for every page | Tracking in AI answers (paid credits) | · | · | Connector (early access) |
| Scored audits | Google Ads and SEO | SEO site audit | · | AI audits | · |
| Recommendations with a value in pounds | Yes | · | · | · | · |
| Client can ask you to do the work | Yes | · | · | · | · |
| Profit and breakeven ROAS by product | Yes | · | · | Margin as a custom formula | · |
| Competitor prices by product | Paid add-on | · | · | · | · |
| Marketplaces | Amazon Advertising live; marketplace sales in development | Amazon Ads | · | Amazon Ads | Amazon, Walmart |
| Revenue share for agencies | 40% in year one, then 20% for life | Affiliate scheme | · | · | Partner programme |
From each company’s own website, checked 26 October 2026. A dot means we did not find the feature on their website, not that it does not exist. Features and prices change, so check each supplier’s own site.
* Annual billing where offered, converted at $1.26 and €1.15 to the pound and rounded, assuming three data sources per client. AgencyAnalytics $20 per client. Swydo €69 for the first 10 data sources, then €4.50 each. Whatagraph Max plan from €699. Looker Studio is free; Supermetrics Growth €159 for 7 connectors with 7 accounts each, then €10 for each extra account.
Join the webinar, or book a live demo.
Free until the end of the year, then £25 a client a month (£20 above 25 clients, £15 above 100), fixed for life, with unlimited agency staff. White label included free when it launches in January 2027, plus free Thursday AI Club membership. We set up your agency account and your first clients with you on a live call. Sign up by 31 December 2026.
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