Finance dashboards: your Xero figures next to your ads and your shop.
Profitability, margin, cash flow and the profit and loss account beside your sales and marketing, so you can see what really makes money and why it changed.
Part of the FiMO business suite, £750 a month. Free until 31 December 2026, then 50% off for life when you join by 31 December.
The accounts and the reasons in one place.
The accounts show what happened. Armadello puts them beside the sales and marketing that explain why.
The usual way
The Armadello way
Finance reporting, for the whole business.
Connect Xero and the finance reports fill in, next to the ecommerce and marketing data already in Armadello.
Profit and margin beside the figures that drive themLive
Xero tells you what the business earned. Armadello sets those figures beside the sales, products and campaigns behind them, so a change in profit comes with its reasons.
- Profitability and margin over time
- Revenue and forecast
- Next to sales by product and ad spend by channel
Cash flow, cost centres and the P&LLive
Management figures from your accounting software, refreshed overnight instead of pulled together in a spreadsheet at month end.
- Cash flow
- Cost centres
- Profit and loss account
- Overview and KPIs across the business
Marketing judged on profit, not revenueLive
When finance and marketing sit in one view, a campaign can be judged on the profit it brings, after costs, instead of on the revenue the ad platform reports.
- Ad spend next to margin
- Sales and leads beside the accounts
- Ask Arnie explains what changed and why
The Finance menu, as it appears in the app.
Fills in from your accounting software.
FinanceLive
- FinanceProfitability, revenue and forecast, margin, cash flow, cost centre, P&L
- Overview and KPIsTop-line figures across the business
- Finance reportsSaved finance reports
- MarketingMarketing figures in the company view
- Sales and leadsPipeline, deals and leads
Accounting software
- XeroLive
- QuickBooksComing soon
- SageComing soon
For accountancy practices from April 2027.
Management reporting for each client company, with reports and AI agents made for accountancy work.
Reports made for accountantsIn development
A range of accountancy-specific reports for practices and their client companies.
AI agents for accountancy workIn development
Agents for accountancy tasks, with a person approving each step.
One price per client companyIn development
The same partner price as agencies: £25 a client company a month, £20 above 25, £15 above 100.
For the people who look after the money.
“Across finance, marketing and operations, what really makes the business money?”
Finance is part of the FiMO business suite, built on the Ecommerce or Lead generation package.
See your Xero figures next to your marketing.
Book a live demo and we will connect your data with you on a live call.