Management reporting for finance managers: what really makes money.
Your Xero figures beside sales, marketing and operations, refreshed overnight, with Ask Arnie explaining what changed and why.
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Across finance, marketing and operations, what makes the money?
Finance managers produce the figures; the business wants the reasons. Those sit in the store, the ad platforms and the CRM.
The usual way
The Armadello way
The figures, and the reasons behind them.
Connect Xero; QuickBooks and Sage are coming soon.
Management figures without the month-end spreadsheetLive
Profitability, revenue and forecast, margin, cash flow, cost centres and the P&L come from Xero and refresh overnight.
- Profit and margin over time
- Cash flow and cost centres
- Overview and KPIs across the business
The reasons behind the numbersLive
Because sales, products and marketing sit in the same view, a change in profit can be traced to the product, channel or campaign that caused it.
- Sales by product and channel
- Ad spend beside margin
- Ask Arnie explains what changed and why
Spend judged on profitLive
Marketing budget can be judged on the profit each channel brings after its costs, rather than on the revenue each ad platform reports.
- Return on ad spend each product needs to break even
- Leads and sales by channel for service businesses
- Several companies, sites or brands in one account
Who this page is for.
“Across finance, marketing and operations, what really makes the business money?”
See your Xero figures beside your business.
Book a live demo and we will connect your data with you on a live call.