Built by marketingand data specialists

We are marketing analysts, data analysts and developers who were frustrated that a business's marketing, sales and finance figures sat in separate tools. So we built one place that brings them together and explains what they mean.

Our Story

Armadello started in 2025, when Ann Stanley met a small team who were building a Shopify app with an e-commerce data warehouse. Ann combined their data warehouse with her own marketing reports, and named the result Armadello.

Anicca AI & Insights Ltd was set up in August 2025 to develop it. At the start of 2026 the original developers moved on, and the Anicca AI & Insights team rebuilt Armadello completely as a web app, with AI built into both how it is developed and how it analyses data. Anicca AI & Insights owns and develops Armadello.

The Shopify app will be relaunched as a Lite version of the web app, with other formats to follow.

Company Photo

Our Values

The principles that guide everything we do

Data-Driven

Every decision backed by comprehensive data analysis and proven methodologies.

Customer-First

We build features based on real customer needs and feedback from the businesses and agencies who use Armadello.

Excellence

Committed to providing the most accurate and actionable analytics in the industry.

Growth-Focused

Everything we do is designed to help our customers scale their businesses profitably.

Meet the Team

Marketing, data and AI specialists

Ann Stanley

Ann Stanley

Co-founder & CMO

Inventor of Armadello, 25 years in digital marketing

Darren Wynn

Darren Wynn

Co-founder & MD

Operations and dashboard build

James Allen

James Allen

SEO & GA4 Specialist

SEO and GA4 reporting, and special projects

Tony Hancock

Tony Hancock

Head of Engineering

Also Managing Director of Skintique. Built Arnie, Armadello's AI assistant

Our Mission

To give every growing business, and the agencies that support them, the complete and accurate data they need to make profitable decisions.

We believe that every business deserves access to enterprise-level analytics, regardless of their size or technical resources.