Armadello vs Lifetimely: ecommerce analytics compared.
An honest comparison, from Lifetimely's own pages checked in November 2026. Both help online retailers understand their data. Armadello adds competitor prices, a monthly scored audit, advice with a £ value, and we set it up with you.
Ecommerce package £500 a month, no limit on online sales. Free until 31 December 2026, then 50% off for life when you join by 31 December.
Armadello and Lifetimely at a glance.
Armadello
- What it is: business intelligence, analytics and AI insights for ecommerce, marketing and finance data.
- Built for: online retailers, marketing teams, lead generation firms and agencies. Built in the UK for international users.
- Price: Ecommerce package £500 a month, no limit on online sales; Lite from £49. Prices in pounds, dollars and euros.
- AI: Ask Arnie, with a £ value on each recommendation and a button to get the work done.
Lifetimely
- What it says it is: The profit agent for ecommerce.
- Built for: Shopify stores, from small shops to large brands
- Price: Priced by orders a month: free up to 50 orders, then $49 to $999 a month
- AI: Lifetimely Profit Agent
What Armadello gives you.
Ready-made ecommerce reports filled with your own data, competitor prices and an AI analyst that explains what to do next. These are the points where Armadello differs most from Lifetimely, from Lifetimely's own pages.
Stock and dead stock, next to profitLive
Lifetimely is built around profit and lifetime value; we did not find stock reporting. Armadello brings stock in from Google Merchant Centre every day and sets it beside sales and margin.
- Stock levels by category, with low-stock alerts
- Dead stock: high stock and few visits
- Top sellers by units, revenue and speed of sale
Not just ShopifyLive
Lifetimely works with Shopify, with Amazon as a paid add-on. Armadello connects Shopify, Magento, WooCommerce and BigCommerce, and Amazon Advertising is included in the Ecommerce package.
- Four store platforms
- Amazon Advertising reports included
- B&Q and other marketplaces in development
No order limitsLive
Lifetimely's plans step up with your orders each month, from $49 to $999. Armadello's Ecommerce package stays at one price however many orders you take.
- Ecommerce package £500 a month
- No limit on orders or online sales
- Ask Arnie included in every package, under fair use
Competitor prices for each productLive
We did not find competitor price monitoring at Lifetimely. Armadello shows whether each product is priced above, in line with or below the market.
- Daily Merchant Centre comparison
- Weekly competitor checks for 500 products
- More products or more frequent checks as an option
Every marketing channel in the same viewLive
Beside your store, Armadello reports Google Ads, Microsoft Ads, Meta, LinkedIn, GA4 and Search Console, with a scored audit of your advertising each month.
- About 30 marketing connections
- GA4 revenue by channel
- A monthly audit scored out of 100
Armadello and Lifetimely, side by side.
Lifetimely’s details come from Lifetimely’s own website, checked on 6 November 2026. “Not found” means we did not find it on their pages, not that it cannot be done.
Features: Armadello and Lifetimely
| Features | Armadello | Lifetimely |
|---|---|---|
| Profit by product or channel | Yes | Yes |
| Finance reporting | Yes | Partly |
| Forecasting | Yes | Partly |
| Stock | Yes | Not found |
| Customer analytics | Yes | Yes |
| Competitor prices | Yes | Not found |
| Scored audit | Yes | Not found |
| Alerts | Yes | Yes |
Prices: Armadello and Lifetimely
| Prices | Armadello | Lifetimely |
|---|---|---|
| How it is priced | Per package | by monthly order volume |
| Prices a month | £49 to £750 | Priced by orders a month: free up to 50 orders, then $49 to $999 a month |
| Currency | Pounds, dollars and euros | USD |
| Free plan | Free to 31 December 2026 | Yes |
| Free trial | 30 days (Lite 14) | 14-day free trial on S to XXL |
| Set-up | Live set-up call | 24/7 support; an account manager on larger plans |
AI: Armadello and Lifetimely
| AI | Armadello | Lifetimely |
|---|---|---|
| AI assistant | Ask Arnie | Lifetimely Profit Agent |
| What it does | Explains and recommends, with a £ value | Watches the store, spots opportunities and risks, and drafts changes for approval |
| Acting on advice | Request button; a person approves | Acts, within approval settings |
| Use it in your own AI (MCP) | Yes | Yes |
| Mobile app | No, web app | Not found |
Connections: Armadello and Lifetimely
| Connections | Armadello | Lifetimely |
|---|---|---|
| Shopify | Yes | Yes |
| WooCommerce, Magento | Yes | Not found |
| Google Ads | Yes | Yes |
| Meta ads | Yes | Yes |
| GA4 | Yes | Not found |
| Search Console | Yes | Not found |
| Xero | Yes | Not found |
| HubSpot | Yes | Not found |
| MCP server or API | Yes | Yes |
| QuickBooks | Coming soon | Yes |
| Marketplaces | Amazon Advertising; others in development | Amazon, as a paid add-on |
Agencies: Armadello and Lifetimely
| Agencies | Armadello | Lifetimely |
|---|---|---|
| Many client businesses in one account | Yes | Partly |
| Price for agencies | £25 a client a month | Each store on its own order-volume plan |
| White label | From January 2027 | Not found |
Company: Armadello and Lifetimely
| Company | Armadello | Lifetimely |
|---|---|---|
| Built by | Anicca AI & Insights Ltd | AMP (useamp.com), which also sells Back in Stock / PreOrders, Slide Cart and Bundles. Third-party review says AMP acquired Lifetimely on 1... |
| Based in | Leicester, UK | Developer address in Singapore; Shopify listing says based in the UK |
| Founded | 2025 | Lifetimely app launched 19 Feb 2019; AMP says it has built Shopify apps since 2013 |
| Support | UK phone support | 24/7 support |
What Lifetimely does well.
- A free plan up to 50 orders a month and paid plans from $49
- Profit and lifetime value reporting built for Shopify
- An MCP server on paid plans
Armadello or Lifetimely: questions answered.
What is the difference between Armadello and Lifetimely?
Lifetimely describes itself as: The profit agent for ecommerce. It is built for shopify stores, from small shops to large brands. Armadello brings ecommerce, marketing and finance data into around 100 ready-made reports, with Ask Arnie, the AI analyst, and adds competitor prices for each product, a scored audit every month, your Xero figures next to your ads and your shop.
How much does Lifetimely cost compared with Armadello?
Lifetimely: Priced by orders a month: free up to 50 orders, then $49 to $999 a month (from its pricing page, checked in November 2026). Armadello: Lite £49 a month, Marketing £250, Ecommerce £500 and Lead generation £500, with no limit on online sales, and the FiMO business suite £750.
Does Lifetimely monitor competitor prices?
We did not find competitor price monitoring on Lifetimely's own pages. Armadello compares your prices daily from Google Merchant Centre and checks competitor prices weekly, for 500 products in the Ecommerce package.
Does Lifetimely connect to Xero?
We did not find a Xero connection on Lifetimely's pages. Armadello connects Xero in the FiMO business suite, next to your sales and marketing.
Does Armadello include Amazon?
Amazon Advertising reports are included in the Ecommerce package. B&Q and other marketplaces are in development.
Looking at other ecommerce analytics tools?
Compare Armadello with Lifetimely on your own data.
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