Merchandising analytics: what to buy, how much and at what price.
Best sellers, stock levels, dead stock, margin, returns and competitor prices for every product, refreshed for you every day.
Ecommerce package £500 a month. Free until 31 December 2026, then 50% off for life when you join by 31 December.

Which products make money, and which are selling out?
Merchandisers and buyers decide what to stock, how much and at what price, often from supplier spreadsheets and competitor sites checked by hand.
The usual way
The Armadello way
Every product, every day.
From the Products, E-Commerce and Transactions menus of the app.
What is selling, and how fastLive
Top sellers ranked by units, revenue and speed of sale, with stock status beside each product, so you can see what will run out before it does.
- Best sellers by units, revenue and speed of sale
- Sales and stock grouped by category
- Low-stock alerts

Stock that has stopped sellingLive
Dead stock picks out the products with high stock and few visits, the first candidates for a promotion or clearance.
- Stock levels daily from Google Merchant Centre
- Dead stock: high stock and low traffic
- Product health: products that get spend and do not sell
The right price, product by productLive
Your price against each competing retailer, with products priced above or below the market picked out and a price history for each one.
- Daily Merchant Centre comparison
- Weekly competitor checks for 500 products
- Retailer summary for each competitor

Margin and returns by productLive
Margin bands, margin erosion and return rates by product and reason, so buying decisions take account of what each product really earns.
- Margin bands by category
- Returns analysis by product and reason
- Refunds over time
Who this page is for.
“What should we buy, how much, and at what price?”
See your own products in Armadello.
Book a live demo and we will connect your store and Merchant Centre with you on a live call.