For merchandisers and buyers

Merchandising analytics: what to buy, how much and at what price.

Best sellers, stock levels, dead stock, margin, returns and competitor prices for every product, refreshed for you every day.

Ecommerce package £500 a month. Free until 31 December 2026, then 50% off for life when you join by 31 December.

Pricing matrix in Armadello (example data)
The questions merchandisers ask

Which products make money, and which are selling out?

Merchandisers and buyers decide what to stock, how much and at what price, often from supplier spreadsheets and competitor sites checked by hand.

The usual way

Supplier spreadsheets
Kept apart from sales.
Stock reports from the store
No link to margin or price.
Competitor sites checked by hand
When someone has time.

The Armadello way

Stock, sales and margin together
Daily from Merchant Centre.
Your price against each competitor
For every product.
Ask Arnie
Which products need attention, and why.
Reports for merchandising

Every product, every day.

From the Products, E-Commerce and Transactions menus of the app.

What is selling, and how fastLive

Top sellers ranked by units, revenue and speed of sale, with stock status beside each product, so you can see what will run out before it does.

  • Best sellers by units, revenue and speed of sale
  • Sales and stock grouped by category
  • Low-stock alerts
Top sellers: best-selling products by units, revenue and speed of sale (example data)

Stock that has stopped sellingLive

Dead stock picks out the products with high stock and few visits, the first candidates for a promotion or clearance.

  • Stock levels daily from Google Merchant Centre
  • Dead stock: high stock and low traffic
  • Product health: products that get spend and do not sell
Ecommerce analytics →

The right price, product by productLive

Your price against each competing retailer, with products priced above or below the market picked out and a price history for each one.

  • Daily Merchant Centre comparison
  • Weekly competitor checks for 500 products
  • Retailer summary for each competitor
Pricing matrix (example data)

Margin and returns by productLive

Margin bands, margin erosion and return rates by product and reason, so buying decisions take account of what each product really earns.

  • Margin bands by category
  • Returns analysis by product and reason
  • Refunds over time
Roles

Who this page is for.

MerchandiserBuyerCategory ManagerPricing ManagerTrading Manager
The question it answers

“What should we buy, how much, and at what price?”

Early access · join by 31 December 2026

See your own products in Armadello.

Book a live demo and we will connect your store and Merchant Centre with you on a live call.