For ecommerce managers

Ecommerce analytics for ecommerce managers: know what really makes money.

Sales, profit, stock, customers, ad spend and competitor prices in one view, with Ask Arnie telling you what changed overnight and what to do about it.

Ecommerce package £500 a month, no limit on online sales. Free until 31 December 2026, then 50% off for life when you join by 31 December.

Top sellers report in Armadello (example data)
The questions you are asked

Are we making money, product by product, on every channel?

An ecommerce manager answers to the board on sales, margin and spend, usually from figures spread across the store, the ad platforms and a spreadsheet.

The usual way

Shopify reports and ad platforms
Each with its own figures.
A spreadsheet to join them up
Rebuilt every week.
Profit from the accountant at month end
Too late to act on.

The Armadello way

Profit by product, stock and customers
From the data you connect.
Competitor prices for each product
Daily and weekly checks.
Ask Arnie
What changed and what to do, with a £ value.
Your week in Armadello

Ready-made reports for running the store.

Connect your store and Google Merchant Centre and these fill in from day one.

The trading picture every morningLive

Sales, orders, average order value and return on ad spend, refreshed overnight, with a forecast against your monthly target so you can see early if the month is off track.

  • Headline sales across every channel
  • Forecast set against budget and actual
  • Sales by product and category, with trends
Every ecommerce report →
Customer cohort analysis in Armadello (example data)

Which products really make moneyLive

See margin by product and category, and the return on ad spend each product needs to break even, so budget goes behind the products that pay back.

  • Profitability and margin erosion
  • Breakeven return on ad spend for every product
  • Product health: what sells, what gets spend and does not sell
Top sellers with stock status (example data)

Where your prices sit against the marketLive

A daily Google Merchant Centre comparison and weekly competitor price checks show which products are priced above, in line with or below competing retailers.

  • 500 products in the Ecommerce package
  • Overpriced and underpriced products picked out
  • More products or more frequent checks as an option
Pricing matrix: each product against competing retailers (example data)

Marketplaces and ad platforms beside your storeLive

Amazon Advertising sits next to Google Ads, Meta and your store sales. B&Q and other marketplaces are in development, each with its own sales and ads tabs.

  • Amazon Advertising live
  • Google Ads, Microsoft Ads, Meta and LinkedIn
  • Marketplace sales next to website sales in development
Roles

Who this page is for.

Ecommerce ManagerHead of EcommerceTrading ManagerMarketplace or Channel ManagerOwner of an online shop
The question it answers

“Which products and channels really make money, and what are competitors charging?”

Early access · join by 31 December 2026

See your own store in Armadello.

Book a live demo and we will connect your store, Merchant Centre and ad accounts with you on a live call.