Ecommerce analytics for ecommerce managers: know what really makes money.
Sales, profit, stock, customers, ad spend and competitor prices in one view, with Ask Arnie telling you what changed overnight and what to do about it.
Ecommerce package £500 a month, no limit on online sales. Free until 31 December 2026, then 50% off for life when you join by 31 December.

Are we making money, product by product, on every channel?
An ecommerce manager answers to the board on sales, margin and spend, usually from figures spread across the store, the ad platforms and a spreadsheet.
The usual way
The Armadello way
Ready-made reports for running the store.
Connect your store and Google Merchant Centre and these fill in from day one.
The trading picture every morningLive
Sales, orders, average order value and return on ad spend, refreshed overnight, with a forecast against your monthly target so you can see early if the month is off track.
- Headline sales across every channel
- Forecast set against budget and actual
- Sales by product and category, with trends

Which products really make moneyLive
See margin by product and category, and the return on ad spend each product needs to break even, so budget goes behind the products that pay back.
- Profitability and margin erosion
- Breakeven return on ad spend for every product
- Product health: what sells, what gets spend and does not sell

Where your prices sit against the marketLive
A daily Google Merchant Centre comparison and weekly competitor price checks show which products are priced above, in line with or below competing retailers.
- 500 products in the Ecommerce package
- Overpriced and underpriced products picked out
- More products or more frequent checks as an option

Marketplaces and ad platforms beside your storeLive
Amazon Advertising sits next to Google Ads, Meta and your store sales. B&Q and other marketplaces are in development, each with its own sales and ads tabs.
- Amazon Advertising live
- Google Ads, Microsoft Ads, Meta and LinkedIn
- Marketplace sales next to website sales in development
Who this page is for.
“Which products and channels really make money, and what are competitors charging?”
See your own store in Armadello.
Book a live demo and we will connect your store, Merchant Centre and ad accounts with you on a live call.