Armadello vs Peel Insights: ecommerce analytics compared.
An honest comparison, from Peel Insights's own pages checked in November 2026. Both help online retailers understand their data. Armadello adds competitor prices, a monthly scored audit, advice with a £ value, and we set it up with you.
Ecommerce package £500 a month, no limit on online sales. Free until 31 December 2026, then 50% off for life when you join by 31 December.
Armadello and Peel Insights at a glance.
Armadello
- What it is: business intelligence, analytics and AI insights for ecommerce, marketing and finance data.
- Built for: online retailers, marketing teams, lead generation firms and agencies. Built in the UK for international users.
- Price: Ecommerce package £500 a month, no limit on online sales; Lite from £49. Prices in pounds, dollars and euros.
- AI: Ask Arnie, with a £ value on each recommendation and a button to get the work done.
Peel Insights
- What it says it is: The ecommerce analytics platform for Shopify Plus and Amazon businesses.
- Built for: Direct-to-consumer and subscription brands on Shopify Plus and Amazon
- Price: Priced by store orders a month: $199 to $899 a month; Tailored custom
- AI: Magic Dash / AI Retention Strategist
What Armadello gives you.
Ready-made ecommerce reports filled with your own data, competitor prices and an AI analyst that explains what to do next. These are the points where Armadello differs most from Peel Insights, from Peel Insights's own pages.
Profit, not just retentionLive
Peel is built around retention and lifetime value, with profit covered in part. Armadello shows profit by product and the return on ad spend each product needs to break even.
- Margin bands and margin erosion
- Breakeven return on ad spend for each product
- Revenue, cost and ad return for every SKU
Stock and dead stockLive
We did not find stock reporting at Peel. Armadello brings stock in from Google Merchant Centre every day.
- Stock levels by category
- Dead stock picked out
- Top sellers by speed of sale
Forecasts against targetsLive
We did not find forecasting at Peel. Armadello sets your sales forecast against budget and actual.
- Sales forecast
- Budget against actual
- Arnie explains what changed
Competitor prices for every productLive
We did not find competitor price monitoring at Peel. Armadello compares your prices with competing retailers.
- Daily Merchant Centre comparison
- Weekly checks on 500 products
- Products above or below the market
Finance beside your ecommerce dataLive
We did not find finance reporting at Peel. In the FiMO business suite, Armadello puts your Xero figures next to sales and marketing.
- Profitability, margin and cash flow
- P&L next to ad spend
- QuickBooks and Sage coming soon
Armadello and Peel Insights, side by side.
Peel Insights’s details come from Peel Insights’s own website, checked on 6 November 2026. “Not found” means we did not find it on their pages, not that it cannot be done.
Features: Armadello and Peel Insights
| Features | Armadello | Peel Insights |
|---|---|---|
| Profit by product or channel | Yes | Partly |
| Finance reporting | Yes | Not found |
| Forecasting | Yes | Not found |
| Stock | Yes | Not found |
| Customer analytics | Yes | Yes |
| Competitor prices | Yes | Not found |
| Scored audit | Yes | Not found |
| Alerts | Yes | Partly |
Prices: Armadello and Peel Insights
| Prices | Armadello | Peel Insights |
|---|---|---|
| How it is priced | Per package | by monthly store orders |
| Prices a month | £49 to £750 | Priced by store orders a month: $199 to $899 a month; Tailored custom |
| Currency | Pounds, dollars and euros | USD |
| Free plan | Free to 31 December 2026 | Not found |
| Free trial | 30 days (Lite 14) | 7-day free trial, no card, no call |
| Set-up | Live set-up call | Onboarding with a customer success manager on all plans |
AI: Armadello and Peel Insights
| AI | Armadello | Peel Insights |
|---|---|---|
| AI assistant | Ask Arnie | Magic Dash / AI Retention Strategist |
| What it does | Explains and recommends, with a £ value | Answers questions about lifetime value, retention and products, and picks charts to show |
| Acting on advice | Request button; a person approves | Recommends |
| Use it in your own AI (MCP) | Yes | Not found |
| Mobile app | No, web app | Not found |
Connections: Armadello and Peel Insights
| Connections | Armadello | Peel Insights |
|---|---|---|
| Shopify | Yes | Yes |
| WooCommerce, Magento | Yes | Not found |
| Google Ads | Yes | Yes |
| Meta ads | Yes | Yes |
| GA4 | Yes | Yes |
| Search Console | Yes | Not found |
| Xero | Yes | Not found |
| HubSpot | Yes | Not found |
| MCP server or API | Yes | Partly |
| QuickBooks | Coming soon | Not found |
| Marketplaces | Amazon Advertising; others in development | Amazon |
Agencies: Armadello and Peel Insights
| Agencies | Armadello | Peel Insights |
|---|---|---|
| Many client businesses in one account | Yes | Partly |
| Price for agencies | £25 a client a month | Each brand on its own order-volume plan; agency partners get ongoing commission or discounted pricing |
| White label | From January 2027 | Not found |
Company: Armadello and Peel Insights
| Company | Armadello | Peel Insights |
|---|---|---|
| Built by | Anicca AI & Insights Ltd | Relay Commerce (site footer: 'A Relay Commerce Company') |
| Based in | Leicester, UK | A fully remote team |
| Founded | 2025 | Shopify app launched 8 Oct 2019 |
| Support | UK phone support | Customer success manager on all plans |
What Peel Insights does well.
- Retention and subscription analytics
- SQL access to its data through Snowflake
- Every feature on every plan; tiers differ by order volume
Armadello or Peel Insights: questions answered.
What is the difference between Armadello and Peel Insights?
Peel Insights describes itself as: The ecommerce analytics platform for Shopify Plus and Amazon businesses. It is built for direct-to-consumer and subscription brands on Shopify Plus and Amazon. Armadello brings ecommerce, marketing and finance data into around 100 ready-made reports, with Ask Arnie, the AI analyst, and adds competitor prices for each product, a scored audit every month, your Xero figures next to your ads and your shop.
How much does Peel Insights cost compared with Armadello?
Peel Insights: Priced by store orders a month: $199 to $899 a month; Tailored custom (from its pricing page, checked in November 2026). Armadello: Lite £49 a month, Marketing £250, Ecommerce £500 and Lead generation £500, with no limit on online sales, and the FiMO business suite £750.
Does Peel Insights monitor competitor prices?
We did not find competitor price monitoring on Peel Insights's own pages. Armadello compares your prices daily from Google Merchant Centre and checks competitor prices weekly, for 500 products in the Ecommerce package.
Does Peel Insights connect to Xero?
We did not find a Xero connection on Peel Insights's pages. Armadello connects Xero in the FiMO business suite, next to your sales and marketing.
Does Armadello show customer retention?
Yes. The Customers menu reports new and returning customers, retention, lifetime value and cohorts by month of first order.
Looking at other ecommerce analytics tools?
Compare Armadello with Peel Insights on your own data.
Book a live demo and we will walk you through the platform, then connect your data with you on a live call.