FiMO: integrated business intelligence for insights and actions.
Finance, marketing and operations in one view. Choose the package that answers the questions your team asks.
Every plan from Marketing up starts with a demo and an onboarding session, then a 30-day free trial. We connect your accounts with you, and your reports build automatically as the data flows in. Cancel any time in the trial. Signing up by 31 December 2026? Early access is free until 31 December 2026.
Billed monthly; pay annually to save two months.
Sign up by 31 December 2026. From 1 January 2027 you pay half the package price for as long as you stay subscribed. Extra users and AI tokens are charged at full price · for the first 100 clients
- Your main marketing connections
- Ask Arnie: what your data means and what to do next Live
- Alerts, daily or weekly Live
- Insight, not actionArnie tells you what to do; you or your team do the work. AI agents start with the Marketing package.
- Everything in Lite
- About 30 marketing connections Live
- GA4 revenue by channel Live
- Monthly scored audit Live
- Request work from specialists Live
- AI agents that act In developmentOur agents carry out Arnie's recommendations, each step approved by you first.
- Everything in Marketing
- Shopify, Magento, WooCommerce, BigCommerce Live
- Daily price comparison from Google Merchant Centre Live
- Competitor and reseller prices, 500 products Live
- Amazon Advertising reports Live
- Marketplace sales next to your website sales, with their ad platforms: B&Q, Tesco, Debenhams and more In development
- Profit by product, stock, customer analytics (from the data you connect) Live
- AI agents that act In developmentFor example, flag and reprice a product a competitor undercuts, once you approve.
- Everything in Marketing
- CRMs: HubSpot, GoHighLevel Live
- Salesforce In development
- Forms by channel, from any form on your website Live
- Call trackingAdded on request.
- Leads to sales by channel; cost per lead and per sale Live
- Full attribution of every lead, using our own pixel In development
- AI agents that act In developmentFor example, move budget towards the campaigns that bring sales, once you approve.
| Online sales up to £5m | Standard price |
| Higher revenue bands | On request |
| Extra companies, sites or brands | On request |
- Everything in Ecommerce or Lead generation
- Xero Live
- QuickBooks, Sage Coming soon
- Our own pixel and attribution In development
- Marketing mix modelling with Google Meridian In development
- Several companies, sites or brands in one account
- Custom reports
- AI agents that act In developmentAcross every department, each step approved by a person.
Agencies and partners pay one price per connected business: see agency pricing. On Shopify? The Armadello Shopify app is being relaunched, from $49 a month.
Every month your plan includes an automated audit of your API data: an overall score out of 100, with every check graded on how it is performing and how much it matters, plus a list of insights and clear actions you can implement yourself or have us implement. A critical check done badly drops your score hard, while doing well on something less important has less pull. The scoring and recommendations come from Anicca's methodology, not a manual review. Want a person involved too? A £100 1-2-1 review adds a walk-through and an optional manual check, because not every factor comes through the APIs automatically.
What is in each plan
A fuller comparison. Every plan from Marketing up starts with a demo and an onboarding session, then a 30-day free trial of that same plan, which continues into the first paid month. Reports are generated automatically as soon as your data flows in.
| Feature | Marketing | Ecommerce or Lead generation | FiMO business suite |
|---|---|---|---|
| Plan & access | |||
| Price | |||
| Users included (then £25/mo each) | 5 | 5 | 5 |
| Websites, companies or brands | 1 | 1 | Several in one account |
| Connectors to your own accounts (from our supported list) | About 30 marketing | + ecommerce or CRM | + finance; anything with an API or MCP |
| Bespoke connector (a source not yet on the list) | · | · | ✓ |
| Reports (generated automatically as data flows in) | Pre-built + chart builder | + request additional reports | + custom report menu |
| Custom dashboard build (per-dashboard fee) | · | ✓ | ✓ |
| Build your own dashboards (KPIs, favourites, metrics vs targets) | ✓ | ✓ | ✓ |
| AI / LLMs provided (no own subscription needed, fair-use) | ✓ | ✓ | ✓ |
| Admin area + self-serve billing & invoicing | ✓ | ✓ | ✓ |
| Marketing (revenue reported from GA4) | |||
| Paid & social (Google Ads, Meta, LinkedIn, Microsoft Ads; TikTok and Pinterest coming soon) | ✓ | ✓ | ✓ |
| Email (Klaviyo, Mailchimp: coming soon) | ✓ | ✓ | ✓ |
| SEO packages (Ahrefs, SEOmonitor; Semrush and Moz coming soon) | ✓ | ✓ | ✓ |
| Free monthly automated audit: overall score /100, criteria graded (performance x importance), insights & actions | 1 / month | 1 / month | 1 / month |
| £100 review: 1-2-1 walk-through + optional manual check (factors not in the APIs) | £100 | £100 | £100 |
| Request marketing support (quote for work) | ✓ | ✓ | ✓ |
| Ask Arnie (AI insights) | Included, fair use | Included, fair use | Included, fair use |
| Ecommerce or Lead generation | |||
| Ecommerce integration (Shopify, Magento, WooCommerce, BigCommerce) | · | Ecommerce package | ✓ |
| CRM integration (HubSpot, GoHighLevel; Salesforce in development) | · | Lead generation package | ✓ |
| Daily price comparison from Google Merchant Centre | · | Ecommerce package | ✓ |
| Marketplace sales next to your website sales, with their ad platforms: B&Q, Tesco, Debenhams and more (in development) | · | Ecommerce package | ✓ |
| Profit by product, stock, customer analytics | · | Ecommerce package | ✓ |
| Leads to sales by channel; cost per lead and per sale | · | Lead generation package | ✓ |
| Alerts, daily or weekly | ✓ | ✓ | ✓ |
| FiMO business suite (finance, marketing and operations) | |||
| Other departmental reports (HR, Client Services, Operations) where the software connects | · | · | ✓ |
| Finance integration (Xero; QuickBooks and Sage coming soon) | · | · | ✓ |
| Our own pixel and attribution (in development) | · | · | ✓ |
| Marketing mix modelling with Google Meridian (in development) | · | · | ✓ |
| Bespoke connectors (any data source, or build your own) | · | · | ✓ |
| Bespoke reports & dashboards | · | · | ✓ |
| Several companies, sites or brands in one account | · | · | ✓ |
| Armadello Add-ons (AI tools & services app store, a la carte) | |||
| AI content tools (product creation, product descriptions, content writer +) | Add-on | Add-on | Add-on |
| Request human support (Anicca staff, per hour) | Add-on | Add-on | Add-on |
| C4-Company Command & Control (AI operating system) | Add-on | Add-on | Add-on |
| Support & onboarding | |||
| Onboarding & training | 1 hour | 1 hour | Dedicated |
| Monthly webinars & training courses | ✓ | ✓ | ✓ |
| Support ticketing | ✓ | ✓ | ✓ |
| Dedicated account manager | · | · | ✓ |
| Additional bespoke training (e.g. custom dashboard creation) | · | · | ✓ |
Onboarding, training & support
Marketing, Ecommerce and Lead generation include one hour of onboarding and training to get the channels connected, products mapped and goals set so the dashboards are right from day one. Every plan includes support ticketing.
The FiMO business suite adds a dedicated account manager, plus additional training when needed (for example bespoke dashboard creation). We can also run monthly webinars and training courses for your teams.
Armadello Add-ons
Our AI tools & services app store: extra AI tools for creating content, other plug-ins, and hands-on support. Any plan can switch them on, on top of the dashboards. Buy what you need, when you need it. Available across all tiers.
Our AI operating system for running your whole company. Bring it in alongside Armadello.
Build new products and listings to your spec, ready to publish.
Generate on-brand product descriptions at scale from your catalogue.
Draft blogs, landing pages and marketing copy in your brand voice.
A growing library of AI tools and plug-ins, switched on from the store as they launch.
Have Anicca staff step in and fix or build something for you, charged per hour. Real people, when a tool is not enough.
The full Armadello Add-ons store, a browsable directory of AI tools and services, is coming as its own page.
See it on your own data
Book a demo and we will walk you through the platform, then set up a 30-day free trial of the plan that fits.
Book a demo